From 2010 to 2020, after 10 years of rapid development, Xiaomi has become a leading mobile phone company with hundreds of millions of users and an annual revenue of 200 billion. But starting from 2020, Xiaomi has embarked on a new journey, and Xiaomi 10 is precisely the key turning point for Xiaomi to bid farewell to the past and welcome the future.
On February 13, at the Xiaomi Mi 10 press conference, the Xiaomi Mi 10 with a minimum price of 3,999 yuan announced that Xiaomi has officially entered the high-end era. Compared with the Xiaomi Mi 9, the price of the Xiaomi Mi 10 was directly raised by 1,000 yuan. Such a huge change is a transformative change, and it also indicates that Xiaomi will officially enter a new stage of development after 10 years.
Source: CSDN downloaded from Oriental IC
In the words of Lei Jun, “Xiaomi 10 is the starting point for Xiaomi to start a new business again, and start the process of starting a new business in the new decade.” Entering the high-end, mad at friends and merchants, and clarifying the strategy of 5G+AIoT. Starting from Xiaomi Mi 10, Xiaomi will enter the stage of re-entrepreneurship.
Behind the enhancement of functions such as photo charging and charging, the sincerity of the expensive Xiaomi Mi 10 is not small
Going high-end, this is a very difficult decision for Xiaomi. Especially when Apple and Huawei are already firmly in the high-end market. Previously, in terms of research and development capabilities, Xiaomi has always been criticized by friends and merchants, which has brought huge pressure on Xiaomi’s high-end technology.
After the price of Xiaomi Mi 10 was released, there was a lot of discussion on the Internet for the lowest price of 3999 yuan. Among them, some friends communicated with the author, why is Xiaomi Mi 10 1,000 yuan more expensive than the previous Xiaomi Mi 9? Is Mi 10 really worth so much money?
In fact, Lei Jun’s response can answer these questions. In an interview, Lei Jun said that Xiaomi Mi 10 is priced at 3,999 yuan, just to make friends. On the premise that the configuration exceeds that of friends, it is also 30% cheaper than that of friends. How can this configuration cost more than 4,000 yuan?
Judging from the products of Xiaomi Mi 10 and the importance attached to Xiaomi Mi 10 within Xiaomi, with the sincerity of Xiaomi and Xiaomi Mi 10, this price is not too expensive.
On the one hand, in terms of multiple functions, Xiaomi Mi 10 breathed a sigh of relief. On the surface, this is Lei Jun finding an opportunity to retaliate to his friends, but in essence, this also shows that Xiaomi and Lei Jun really spent time and money on the flaws in improving their research and development capabilities.
In terms of core hardware, Xiaomi Mi 10 uses the 5G chip of Snapdragon 865, which is not only five or six hundred yuan more expensive than Snapdragon 855, but its overall performance is also the best 5G performance product on the market; in terms of screen, Xiaomi Mi 10 uses 6.67-inch 2340*1080 resolution AMOLED punch-hole curved screen, optical screen fingerprint, 90Hz screen refresh rate, 180Hz touch sampling rate, 1120nit peak brightness.
But what really reflects the research and development strength of Xiaomi Mi 10 is that after careful preparation for a long time, Xiaomi Mi 10 can finally lead friends in multiple functions.
Source: CSDN downloaded from Oriental IC
In terms of camera functions, the Mi 10 has temporarily gained the world’s leading position. According to the situation disclosed by Xiaomi, the entire Xiaomi Mi 10 series comes standard with a 100-megapixel main camera, has a 1/1.33-inch large photosensitive element, and supports OIS optical image stabilization. In particular, Xiaomi Mi 10 Pro will have a classic portrait lens with 2x optical zoom, an ultra-telephoto lens with 10x hybrid zoom, and a 20-megapixel ultra-wide-angle lens, achieving an absolute lead in camera capabilities.
It is worth mentioning that according to the evaluation data of DXOMARK, Xiaomi Mi 10 Pro ranks first in all three aspects of DXOMARK, including photos and videos. The technical strength of the business.
In addition to the camera ability, Xiaomi Mi 10 has a built-in 4780mAh custom bar-shaped fast charging battery, which supports 30W wired, 30W wireless fast flash charging and 10W wireless reverse charging. According to Xiaomi’s data, Xiaomi’s 30W wireless fast charging can be charged in 30 minutes53 %, 69 minutes full. In this regard, Xiaomi is once again ahead of its friends.
Therefore, from a functional point of view, compared with the previous failure of friends and businessmen, Xiaomi is making up for the shortcomings at the functional level, keeping up with the pace of friends and businessmen and even surpassing them.
On the other hand, before the outbreak of the epidemic, Xiaomi was preparing to hold a grand launch of Xiaomi Mi 10 very rarely, but even if it was affected by the epidemic, when the supply chain and retail end were temporarily unable to operate at 100% high speed, Xiaomi still decided to The Xiaomi Mi 10 conference will be held online on time. This is not only an encouragement for the entire Chinese mobile phone industry, but also a reward for the long-awaited fans, which is enough to reflect the importance Xiaomi attaches to the Xiaomi Mi 10 product.
It is precisely because the product itself is full of sincerity that although the price of Xiaomi Mi 10 is controversial, it still has the support of many users. According to the official news of Xiaomi, the sales of Xiaomi 10 on the whole platform exceeded 200 million in 1 minute, which is really not easy during the epidemic.
In a sense, starting from Mi 10, this will be a huge turning point for Xiaomi. The official Xiaomi mobile phone previously stated, “Ten years ago, Xiaomi was officially founded; ten years later, Xiaomi became the youngest Fortune 500 company with revenue exceeding 200 billion yuan. Xiaomi’s achievements are inseparable from the emphasis on technology. In 2019, we invested 7.5 billion yuan in research and development. This year, we expect to invest 10 billion yuan in research and development. We hope to break the price limit, hit the high-end mobile phone market regardless of cost, and create the dream work of Mi Fans!”
In fact, in an interview with the media, Lei Jun revealed that of the 7.5 billion R&D expenses invested in 2019, 1 billion was invested in Xiaomi 10. Facts have proved that increasing R&D investment is not only the confidence of Xiaomi to enter the high-end market, but also the sincerity of Xiaomi. Under the circumstance that Xiaomi will continue to increase investment in research and development, not only Xiaomi 10 is worth looking forward to, but Xiaomi’s follow-up products should not be underestimated. From this perspective, Xiaomi Mi 10 is indeed worthy of the support of so many users.
After 10 years of starting a business, what will Xiaomi’s mobile phone + AIoT story tell?
However, from the facts and Xiaomi’s strategy, Xiaomi is more than just a mobile phone company, and 5G+AIoT belongs to Xiaomi’s future.
Judging from the development of the past 10 years, Xiaomi has achieved good results in the low-end mobile phone market, but it has missed the high-end opportunity in the 4G era, which is both a pity and a helpless thing for Xiaomi.
After a blessing in disguise, Xiaomi mobile phones may usher in a few months of outbreaks
For today’s Xiaomi mobile phone business, Xiaomi wants to gain a firm foothold in the high-end market, and the only way out is to gain a market advantage in the 5G flagship.
If Xiaomi wants to make a breakthrough in 5G, as long as Xiaomi’s R&D investment can be continuously and effectively transformed into leading technological achievements, this is an opportunity for Xiaomi’s 5G. After the release of Mi 10, Xiaomi already has a time advantage in the 5G business. In the first year of 5G popularization in 2020, if it can stabilize its position in terms of 5G mobile phone functions after laying out ahead of many friends, this will be an important boost for Xiaomi’s high-end transformation.
According to Strategy Analytics, shipments in the entire Chinese smartphone market will drop by 8% in 2020 due to the impact of the epidemic, while shipments in the Chinese market will drop by 50% in the first quarter. Xiaomi took the lead in releasing the Mi 10 before the epidemic was over, which would be a blessing in disguise for its 5G business.
Xiaomi, which was first known for its online hunger marketing, also missed the opportunity of offline retail in the process of OPPO and vivo’s vigorous sinking. Even Huawei Honor’s offline advantage relies on Huawei’s own dealer resources. It is very powerful. This was a point that Xiaomi was questioned by everyone.
However, during the epidemic, many offline retail stores are still closed. Before the epidemic is completely over, the flow of people in offline mobile phone retail will also be affected to a certain extent. With the current major express companies have resumed work one after another, online shopping will be more convenient for users. Xiaomi’s offline weaknesses are just compensated, and its online advantages are highlighted. With certain advantages, the next few months will be the time for the rapid explosion of Xiaomi Mi 10, which will help Xiaomi gain a firm foothold in the entire high-end market with the help of 5G.
The conference will not forget AIoT, which is the highlight of Xiaomi’s future
Of course, as an important part of Xiaomi’s future strategy, Lei Jun did not forget Xiaomi’s AIoT business at the Xiaomi Mi 10 conference.
At the press conference, Xiaomi also released accessories such as Wi-Fi 6 router AX3600, wireless charging Bluetooth speaker, cooling back clip, vertical wireless charging, gamepad, GaN charger, flip protective case and other accessories. Such a series of accessories will actually become an important boost for the rapid growth of Xiaomi’s AIoT business.
Xiaomi, which started a new business after 10 years, has reached a key point to bid farewell to a pure mobile phone company. In the process of becoming an excellent AIoT company, it has become a company with great potential in this field, which is bound to be Xiaomi’s future. main event.
On the one hand, in the process of 5G leading the rapid development of 5G mobile phones, the demand for smart accessories for mobile phones will also increase rapidly. Taking the accessories of the Xiaomi Mi 10 conference as an example, many accessories will be very suitable in the normal sales process of mobile phones.
At the same time, Xiaomi also chose to continue to join the smart speaker section, which is regarded as one of the IoT portals. Xiaomi wireless charging bluetooth speaker is a new product that combines mobile phone wireless charger and bluetooth speaker. It has built-in wireless charging function and can provide up to 30W wireless charging. This product can not only help mobile devices to charge infinitely, but also can be used as an accessory or an independent smart speaker product to help Xiaomi gain a larger market share in the IoT market.
Relying on the mobile phone business, the linkage of smart chargers, smart speakers, AIoT routers and other devices will greatly enhance the growth of Xiaomi’s AIoT business. In other words, if Xiaomi mobile phones can achieve a breakthrough in sales, Xiaomi AIoT business is bound to eat meat.
On the other hand, IoT has begun to contribute more and more revenue to Xiaomi. With the advent of the IoT era, Xiaomi, which has invested and incubated many companies in the IoT field, has enough confidence to gain a dominant position in the IoT market.
According to the data of Xiaomi’s 2019 Q3 financial report, in the first three quarters of 2019, IoT contributed a total of 42.59 billion yuan to Xiaomi. Relying on the current user scale of Xiaomi mobile phones, Xiaomi bracelets, Xiaoai speakers, Xiaomi smart door locks and other devices, these users who are willing to pay for IoT products in the early stage are precisely the valuable assets of Xiaomi IoT business in the future. one.
In this process, to maintain the continuous prosperity of Xiaomi’s IoT ecosystem, to stabilize the terminal sales capability, and to improve the technical competitiveness of the entire IoT system products as a whole, to catch up with friends in research and development, this is the success of Xiaomi’s AIoT business. The essential.
In terms of determination, Lei Jun gave everyone a reassurance. In an interview with the media, Lei Jun said, “In the next five years, our R&D investment will reach at least 50 billion yuan.”
Therefore, in the process of continuing to increase R&D, R&D strength will determine the key reason why Xiaomi’s 5G+AIoT plan can be done. Based on Xiaomi’s investment in research and development, if Xiaomi can seize more market opportunities to make arrangements in advance, Xiaomi in 10 years must not be ignored.
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