Huawei applies for a new trademark to pave the way for the smart home field?

Since the beginning of this year, Huawei has also reached a number of cooperation with Midea Cuckoo, Oppai Home Furnishing, China Overseas Real Estate and other brands in the home or Internet of Things field. Huawei’s performance report for the first half of 2019 shows that Huawei’s HiLink ecosystem has brought together 260+ brands, 30 million+ users, and more than 140 million connected IoT devices, with a trend of catching up with Xiaomi. On November 26, two new products related to Huawei’s smart hardware layout – the Honor Wireless Charger and the Honor Smart Body Fat Scale will be launched. Since the release of the Honor “Smart Screen” in August, the further deployment of the Hongmeng system has been accelerated repeatedly. As other major mobile phone manufacturers invest more and more frequently in the smart home field, Huawei is bound to enter the game to grab this big cake.

Smart home, a field that has not receded in popularity in recent years, is ushering in a new round of competition. Recently, Honor executives scolded Xiaomi TV 5, which has become a hot spot in this circle. And Huawei’s enthusiasm for this industry may only reveal the “tip of the iceberg”. According to foreign media reports, Huawei applied for three new trademarks – Honor Home, Honor Go and Honor Work on November 18. There is no exact information about the specific use of the three new trademarks of Honor, but from the name, it is likely to be in the field of smart home and office.

Behind Hongmeng OS is Huawei’s ambition to achieve a closed-loop software and hardware ecosystem in the 5G era. According to the evolution path of Hongmeng OS announced by Huawei, by 2022, the Honor Smart Screen will cover 8 categories in the 1+8+N full-scenario smart ecosystem. The Honor “smart screen” is not so much a TV, but it is actually a layout for AIoT. At this time, the largest screen in the home, the TV, will become the key hub of the smart home. In the Huawei HiLink conference during AWE 2019, the “1+8+N” framework was launched, that is, the mobile phone as the main entrance, tablets, speakers, glasses, watches, car devices, headphones, PCs, tablets, and TVs. Obviously, for Huawei, taking advantage of the 5G network to further enter consumers’ homes, its low-latency and high-speed transmission characteristics will further improve the linkage of smart home products.

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