According to the latest research report released by Strategy Analytics, the Samsung Galaxy A51 became the world’s best-selling Android smartphone model in Q1 2020, with a global shipment of 6 million units and a market share of 2.3%. Xiaomi Redmi 8 is the second most popular Android smartphone in the world. The Android smartphone market is increasingly dominated by affordable models.

Sui Qian, Director of Strategy Analytics, said: “In Q1 2020, global smartphone shipments reached 275 million units, of which the Android segment accounted for 86%. The vast majority of smartphones currently sold globally are Android models.”

Neil Mawston, Executive Director of Strategy Analytics, added: “In Q1 2020, Samsung accounted for four of the TOP 6 best-selling Android models in the world, while Xiaomi accounted for two. The Samsung Galaxy A51 (4G) is the world’s best-selling Android smartphone phone model, with a market share of 2.3%. Samsung’s A51 smartphone is popular in all regions, especially in Europe and Asia. Xiaomi Redmi 8 is the second best-selling Android smartphone model globally with a market share of 1.9%. Xiaomi’s Redmi series of smartphones are increasingly selling in India and China and across Europe. Samsung’s Galaxy S20+ is third with a 1.7% market share, the only ultra-premium model in the TOP 6.”

Juha Winter, Associate Director at Strategy Analytics, added: “As mobile operators have reduced subsidies in recent years and many countries are mired in post-pandemic recession, smartphone consumers around the world are increasingly price-sensitive and are looking for new cost-effective of Android models. The Samsung Galaxy A10s, Xiaomi Redmi Note 8 and Samsung Galaxy A20s ranked fourth, fifth and sixth, further showing that many consumers want value-for-money devices at affordable prices. Android phones are entering post-high-end era.”