Recently, the 2019 (16th) “The World’s 500 Most Influential Brands” list exclusively compiled by World Brand Lab was announced in New York, USA on December 11.

There are 40 Chinese companies on the list, of which State Grid ranks first with 28, Tencent ranks second with 36, and Haier follows closely. Afterwards, it ranked third with a ranking of 41. Not only that, Haier is also the only IoT ecological enterprise among the 40 Chinese enterprises on the list.

The “Top 500 World Brands” released for 16 consecutive years is based on the brand’s global influence (Brand Influence). The so-called brand influence refers to the ability of the brand to develop the market, occupy the market and obtain profits. According to the three key indicators of brand influence, namely market share (Market Share), brand loyalty (Brand Loyalty) and global leadership (Global Leadership), the World Brand Lab has comprehensively scored 8,000 well-known brands around the world. Finally launched the world’s most influential 500 brands. It can be seen that Haier’s brand influence and overseas popularity are quite high.

Expand overseas markets

Haier Group was established in 1984. In the past 35 years, Haier, who was born in Qingdao, has also experienced many twists and turns. It was once insolvent and on the verge of bankruptcy. At that time, the collective small factory has also developed into the world’s largest household. One of the electrical manufacturers.

With the development of economic globalization, China’s home appliance companies have also accelerated the pace of internationalization. Of course, Haier is no exception. It has successively opened factories in the United States, Europe, the Middle East and other places, and has successively acquired Japanese Sanyo, American GEA, Italian Candy and other global A first-class brand that continuously expands its international influence and expands its enterprise scale on a global scale. Riding the wave of opening to the outside world, Haier has become the leader of a world-class brand.

Haier Smart Home’s financial report for the first half of the year showed that its operating income was 99 billion yuan, a year-on-year increase of 9.4%. It is worth mentioning that overseas revenue reached 46.7 billion yuan, a year-on-year increase of 24%; overseas revenue accounted for 47% of the company’s revenue, an increase of 5%. At present, it has the world’s first brand cluster of household appliances (7 major brands), and has grown into the world’s leading world-class household appliance brand.

Focus on high-end IoT

After experiencing the global market expansion and the continuous improvement of the “Rendanheyi” model, with the renaming of “Qingdao Haier” to “Haier Zhijia” in 2019, it has laid a solid foundation for the emergence of a high-end IoT brand matrix in the future. a solid foundation.

In recent years, the home appliance industry has not been smooth, and the growth rate has slowed down sharply. Haier has firmly grasped the future trend of intelligent development of the market and achieved steady growth, and the growth rate of operating income has exceeded 10% for five consecutive quarters. Zhijia has completed the transformation to an ecological brand and has become a “leader” in the smart home industry.

Haier Smart Home stands out

With the development of 5G and Internet of Things technologies, smart homes are also widely welcomed, but most of them are still at the level of smart single products, while Haier has created a “5+7+N” smart home scenario ecology, covering smart living rooms, smart bedrooms, smart There are 5 living spaces including bathroom, smart kitchen and smart balcony, as well as 7 solutions including whole house air and whole house security. It can also provide customized services according to user needs.

At the China International Building Intelligence Summit held recently, Haier Smart Home stood out even more, won the first place in three major awards including the “Top Ten Smart Home Brands” in 2019, and was also awarded the “2019 Smart City and Smart Home”. Community Brand” honor.